SAP
Sapphire Now
Director + Creative Strategy + Experience Design
Sapphire NOW is SAP’s premier annual event. It brings clients, customers, and the entire SAP ecosystem together in one location. I was responsible for showcasing SAP’s applications as a comprehensive portfolio of solutions.
To achieve this, I submitted a future-forward, four-part, hub-and-spoke design. Each segment culminated in a factoid tower and interactive exhibit, each illustrating diverse ways SAP enhances client operations. In the center, a dynamic virtual reality experience immersed participants in a comprehensive range of real-world solutions.
Specs
-
2.5 Days, 400,000K sqft
-
18,000+ attendees
Results
-
5% increase in attendance rates
-
12% increase in linger times
“The show floor was visually stunning, dynamic, and engaging. The presentations on the satellite stages were informative and, if I had a question, follow-up expertise was never more than an arm’s length away.”
Client attendee
