Reebok
Companywide Meeting
Director + Content Strategy + Experience Design
Reebok commissioned a companywide event as part of its strategic repositioning as a fitness-centric brand. The event discussed the reasoning behind this move and featured the new lines and collections designed to pay off that brand promise.
The communications strategy embraced Reebok’s new messaging by immersing the audience in experiential, hands-on engagements featuring the new apparel. Twin catwalks and a multi-screen backdrop helped the general sessions be as bold as the rebrand.
