OnePULSE Foundation
The 49 Campaign
Director + Campaign Strategy
onePULSE was ready to build its National Pulse Monument & Museum, commemorating the lives lost during the 2016 Pulse nightclub tragedy.
We developed a comprehensive crowdsourcing campaign to reach a million donors and create a movement. The campaign swept across social media with a colorful mosaic of Pride that allowed donors to show their love, support, and solidarity. The mosaic has a physical counterpart at the onePULSE memorial.
Results
- 1.2M Impressions
- 14% Engagement Rate
- 167K Social Engagements
- President Biden designates the nightclub a national monument
