Mercedes-Benz
Brand Immersion Experience
Director + Experience Design + Content Strategy
BIX was a two-day, in-person initiative that ignited brand passion among HQ and dealership employees. It taught them the key principles of exceptional customer service and important ways to implement them to help fulfill the Mercedes-Benz brand promise.
Designed from scratch, BIX immersed participants in brand- and customer-centric training activities, including hands-on workshops, guided museum tours, immersive factory visits, and thrilling test drives.
Specs
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25K+ total participants over five years
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2-days, multiple venues
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Operated by 80+ full time employees
Results
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97% program satisfaction scores, the highest in MBUSA history
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12% increase in brand appreciation scores and a significant drop in national turnover rates.
“I’ve never been prouder to work for Mercedes-Benz.”
Atlanta Dealership Attendee
