CrowdStrike
Fal.Con
Director + Creative Strategy
Cybersecurity giant, CrowdStrike, was ready to reimagine its signature Fal.Con event as a hybrid in-person/online property. This two-pronged approach would have the added benefit of increasing the event’s longevity, introducing dynamic online elements, and allowing for a greater number of its international audience members to attend.
Built around the theme “Protection that Powers You”, we brought CrowdStrike’s energizing vision for modern cybersecurity to life by making it apparent and engaging at every attendee touchpoint, from the customizable agenda to the environmental design, entertainment, and keynote sessions.
