Porsche

As part of a comprehensive review of Porsche’s marketing initiatives, we were commissioned to review its events portfolio for brand consistency, demographic alignment, impact, and lead-gen effectiveness. We then provided strategic marketing and creative recommendations.

Based on our findings, we collaborated with the Porsche team to update its events calendar to focus more heavily on prospective buyers with a mix of performance drives, road tours, signature and sponsored events, product promotions, and lifestyle engagements — all reinforced by an intensive social media presence.