Red Bull

Atlanta was the obvious choice for Red Bull’s Peach Edition debut. And the Peachtree house concept perfectly captured the ATL vibe and the brand’s unwavering commitment to quirkiness, community, and athleticism.

This experiential/social concept was focused on generating earned media. The location we selected was ideal for the demographic mix, the volume of its foot traffic, and its visual prominence. The activations we designed let visitors sample product, build brand passion, and express local pride.