McDonald’s
Worldwide Convention
The WWC is McDonald’s biannual all-hands conference bringing all of the organization’s owner-operators together in one place to network, collaborate, and learn. My task was to facilitate access to information and exploration.
Inspired by the world’s most walkable cities, I transformed the convention hall into a magnificent 800,000 sqft “McVillage”. Built around a sculpture-filled promenade and four picturesque plazas, the environment engaged participants with McDonald’s lore and its latest food, convenience, and restaurant design initiatives.
Specs
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4 Days, 800,000K sqft
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15,000 owner-operator attendees
Results
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Maximized attendance for the event’s 4-day duration / eliminated the attendance drop-off that had troubled previous conventions
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Tripled hour-by-hour engagement and the number of onsite team meetings
“A spectacular event that got us excited about key initiatives. Five stars.”
